Noam Chomsky – 10 strategies of manipulation by the media
The key element of social control is the strategy of distraction that is to divert public attention from important issues and changes decided by political and economic elites, through the technique of flood or flooding continuous distractions and insignificant information. The strategy of distraction is also essential to keep the public interested in the essential knowledge in science, economics, psychology, neurobiology, and cybernetics. “Keep the public’s attention distracted away from the real social problems, captivated by issues of no importance. Keep the public busy, busy, busy, no time to think, back to the farm and other animals (citing text ‘silent weapons for quiet wars). ”
2 – CREATE PROBLEMS AFTER OFFERING SOLUTIONS.
This method is also called “problem-reaction-solution.” This creates a problem, a “situation” due to cause some reaction in public, so that it is the principal measures that want to accept. For example: let develops or intensifies the urban violence, or arrange for bloody attacks, so that the public is the principal of safety laws and policies to the detriment of freedom. Or also: create an economic crisis to accept as a necessary evil recession of social rights and the dismantling of public services.
3 – STRATEGY gradation.
To make it accept an unacceptable extent, simply apply it gradually, a dropper, for consecutive years. This is how radically new socioeconomic conditions (neoliberalism) were imposed during the 1980s and 1990s: the minimal state, privatization, precariousness, flexibility, mass unemployment, which is insufficient to pay decent tickets, so many changes that caused a revolution would be had been implemented at once.
4 – THE STRATEGY OF DEFER.
Another way to make an unpopular decision to accept is to present it as “painful and necessary” in obtaining public acceptance for the moment for a future application. It is easier to accept that a future sacrifice of an immediate sacrifice. First, because the effort is not used immediately. Then, because the public, the mass, always has the tendency to expect naively that “everything will improve tomorrow,” and that the sacrifice required may be avoided. This gives the public more time to get used to the idea of change and accept it with resignation when the time comes.
5 – ADDRESSING THE PUBLIC AS younger children.
Most of the advertising directed at the general public uses discourse, arguments, characters, and particularly children’s intonation, often close to the weakness, as if the viewer were a very young child or a mentally impaired. The more you get bringing mislead the viewer, the more it tends to adopt an infantile tone. Why? “If you address a person as if she had the age of 12 years or less, then, due to suggestibility, it will tend, with some probability, a response or reaction also lacks a critical sense as of a person 12 years or younger (see “Silent Weapons for quiet Wars”). ”
6 – USING THE EMOTIONAL ASPECT MUCH MORE THAN A REFLECTION.
Make use of the emotional aspect is a classic technique to cause a short circuit on rational analysis, and finally to the critical sense of individuals. Moreover, the use of emotional register allows you to open the door to the unconscious to deploy graft or ideas, desires, fears and fears, compulsions, or induce behaviors …
7 – Keep the public in ignorance and mediocrity.
Making the public is incapable of understanding the technologies and methods for their control and their bondage. “The quality of education given the lower social classes should be as poor and mediocre as possible so that the gap of ignorance that lies between the lower classes to upper social classes is and remains impossible to reach the lower classes (see ‘Arms silent for quiet wars). ”
8 – stimulates the public to be complacent mediocrity.
Promoting the public to think that fashion is the fact of being stupid, vulgar and uneducated …
9 – STRENGTHENING THE REVOLT BY self-blame.
Make the individual believe that he alone is to blame for their own misfortune, because of the failure of their intelligence, their abilities, or their efforts. Thus, instead of rebelling against the economic system, the individual themselves helpless and blame themselves, which leads to a depressive state which one of its effects is to inhibit its action. And without action, there’s revolution!
10 – THE BEST GUYS KNOW WHAT THEY KNOW IF SAME.
In the course of the last 50 years, advances in science have led to accelerated growing knowledge gap between the public and those owned and used by the ruling elites. Thanks to biology, neurobiology and psychology applied, the “system” has enjoyed an advanced knowledge of the human being, either physically or psychologically. The system has been able to better understand the average person than he knows himself. This means that in most cases, the system has more control and great power over individuals than the individuals themselves.